By joeri van den bergh connecting with the craft seeking switching millennial generation an interview with carlsberg we recently launched fragile a bookzine on nextgen marketing based on 26 interviews with senior marketing executives. How cool brands stay hot reveals what drives generation y the most marketing savvy and advertising critical generation and how you can develop the right brand strategies to reach this group which at three times the size of generation x has a big impact on society and business. Third edition how cool brands stay hot branding to generation y and z joeri van den bergh and matt las behren with a foreword by patrick de maeseneire. Joeri van den bergh author speaker how cool brands stay hot branding to generations yz follow joeri insites on twitter for updates follow published on sep 20 2011 how cool brands stay hot reveals what drives generation y and how you can reach them how cool brands stay hot branding to generation y 1 template 1o tekst 2 . Generation y 13 29 year olds are the most marketing savvy and advertising critical generation ever three times the size of the previous generation x they have a much bigger impact on society and business
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