The authors take the received wisdom of business metrics and turn it around to show what they really mean this is important if you have ever relied upon business measurements and been disappointed. Misleading indicators how to reliably measure your business provides something unique and invaluable trustworthy tools for judging measurements each chapter illustrates the four key principles for reliable measurements sufficient background information accuracy and precision reasonable inferences and reality checks in different situations. Misleading indicators clearly shows business managers how to measure accurately and precisely so that their businesses can thrive it shows how to find and fix misleading indicators caused by faulty measurements that can hurt their businesses and investments. Misleading indicators how to reliably measure your business by philip green george gabor this book reveals the hidden and potentially misleading nature of measurements empowering readers to avoid making critical business decisions that are harmful unreasonable unwarranted or plain wrong. A few weeks ago one of us was sitting beside a retired bond trader at a luncheon both interlocutors being interested in probability and its applications in business there ensued a disagreement about whether in a sequence of coin flips the flips were independent
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