The handbook of service innovation is an excellent collection of the latest thinking in the field the diverse and cross discipline nature of the topics covered in the handbooks reflects the expanding scope and breadth of service innovation greg oxton. The handbook of service innovation is a must read for service managers and senior executives it provides a comprehensive perspective on the challenge of service innovation the book carefully addresses each aspect of service innovation. Bringing together some of the worlds leading thinkers academics and professionals to provide practitioners students and academicians with comprehensive insights into implementing effective service innovation. Organized in eight chapters service innovation handbook includes 15 practical tools to stimulate creative approaches associated with design thinking at the early stages of designing innovative services and 16 cases describing how different organizations have designed services. Renu has extensive industry experience and in her current faculty position renu provides leadership in the disciplinary fields of service innovation service value networks supply chain management dynamic capability building management practices management education and innovation and productivity
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